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Much like a mirror, music bounces our reflections right back atus. Ultimately, we see ourselves as much as we see the artist. Siphoning precise raps through a battlefield of distorted guitars and glitchy hues, Zero9:36 beckons reflection. The Philadelphia post-genre sonic insurgent, singer, creative, and rapper rhymes with the force and fire of a prizefighter as he landshard-hittinghooks meant to explode on impact. Adapting to any setting, he’s amassed 40 million-plus streams and collaborated with everyone from Travis Barker and grandsonto Hollywood Undead and Theory of a Deadman. However, Zero 9:36 proudly occupies a lane of his own on the 2021 EP, ...IF YOU DON’T SAVE YOURSELFwhich has amassed over 41 million streams.“When I’m writing, I’ll speak to a personal situation, but I’ll ultimately leave the lyrics open for interpretation,” he explains. “The feeling is the most important thing.”Music always brought those feelings out of the artist born Matthew Cullen. Growing up in the suburbs of Philadelphia, PA, he lived with his mom and stepfather, yet enjoyed a series of formative experiences with his late father. Dad turned him on to Slipknot and his “biggest influence”frontman Corey Taylor. Popsalsotook himto a total of four Hollywood Undead concerts. For as much as Matthewdug rock, Lil Wayne’s Tha Carter IIand Meek Mill’s Flamers 2ultimately inspired him to make music. After his first recording experience in a professional studio at 10-years-old, he pursued hip-hop at full speed.Just as he began to gather steam locally, he tragically lost his father.“My dad died when I was 16,” he sighs. “He was the reason I listened to rock. He got to hear my rap material though.He was a big inspirationoverall.”On a creative tear, he wrote and recorded over 100 hip-hopsongs under the original name of Zero.He even threw down in a sneaker store cypher withanintro bynone other thanMeek Mill. After grinding under-the-radar for years and augmenting his signature style with cybernetic beats and guitar transmissions from frequent collaborator No Love For The Middle Child, he caught the attention of ATCO Records in 2019. Signed personally by C.E.O. and industry legend Pete Ganbarg as the relaunched label’s flagship act, he metamorphosizedagain, adopting the 9:36 in reference to the time of his birth. Powered by highlights such as “Leave The Light On” and “WWYDF,” the You Will Not Be SavedEP introduced him as it generated 25 million-plus streams. On its heels, he joined forces with grandson on “Again (Text Voter XX to 40649)” in addition to dropping the acoustic Barebones Vol. 1 EP, evincing his versatility. Simultaneously, heand No Love For The Middle Child assembled the next project by way of ZOOM sessions with producers such as Keith Varon ,Erik Ron , Drew Fulk , and morein the midst of the Global Pandemic. Zero 9:36 paved the way for the 2021 EP with “The End” and its companion remix “The End/Undead” andthe anthemic“Adrenaline,”the latter of which hit#1on Mediabase’sActive Rockairplay chartearlier this year and stands as the #1 most played current or recurrent at the format in 2021
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