Cults
Cults were deep into the process of recording their fourth full-length LP when singer/multi-instrumentalist Madeline Follin let a secret slip. At the time, it seemed inconsequential, just a passing comment amongst friends, but in the end, it would prove to be a monumental revelation, one that would change the acclaimed New York duo forever.
âIn the past, Iâd never brought my own music to the table because I was just too shy,â says Follin, âbut at some point during the sessions, I mentioned that Iâd been writing some songs on the side, and our producer, Shane Stoneback, asked me to share them.â
âWhen Shane and I heard what Madeline had written, we couldnât believe it,â says multi-instrumentalist Brian Oblivion. âThe music just floored us.â
What followed was a radical reimagining, both of the bandâs sound and its dynamic, and the result is Cultsâ utterly mesmerizing new album, âHost.â Written more collaboratively than ever before and recorded primarily with live instruments for the first time, the collection marks the start of a bold new chapter for the band, one fueled by an ever-deepening trust and a boundless appetite for growth and experimentation. The songs here are deceptively charming, with lush, airy arrangements that belie their dark, weighty lyrics, and the production is rich and multifaceted to match, blending retro and futuristic palettes into a spellbinding swirl of high-def indie rock and lo-fi bedroom pop. As its title suggests, âHostâ is an exploration of the sinister dynamics at play in a parasitic relationship, but rather than dwell in the discomfort, the record charts a cathartic journey towards freedom and self-reliance, reveling in the power that comes from standing your ground and declaring independence in the face of exploitation and manipulation.
âWriting these songs helped me learn to be okay with putting myself out there, with having the confidence to express what I want and what I wonât accept when it comes to personal relationships,â says Follin. âIn a funny sort of way, the music helped me find my voice in the band, too.â
Formed while Follin and Oblivion were still just students in college, Cults first emerged in 2010 with their breakout single, âGo Outside,â which the New York Times hailed as âone of the indie rock highlightsâ of the year. Both a commercial and critical smash, the track would go on to rack up more than 40 million streams on Spotify, land in soundtracks everywhere from Broad City to Gossip Girl, and help the band score a major label deal for their self-titled debut, released the following year on Columbia Records. Pitchfork called the album âcatchy and sweet,â cutting â1960âs girl-popâŠwith synths, guitars, and softly integrated samples,â while the New Yorker lauded the bandâs âagonizingly catchy vintage-pop,â and TIME praised their music as âeffortlessly breezy.â The duo followed it up with the similarly celebrated âStaticâ in 2013, and they returned in peak form four years later with âOffering,â building up a devoted audience along the way through relentless headline touring and festival appearances at Bonnaroo, Lollapalooza, Coachella, Austin City Limits, and more.
It was, in fact, after a festival appearance at SXSW that the band decided to head to Arizona to record, trading in the hustle and distraction of New York for a more secluded working environment. Working once again with Stoneback, whoâd produced each of the groupâs first three records, Oblivion and Follin set about recording in much the same way they always had, batting instrumental ideas back and forth and layering tracks up with synthesizers, loops, and samples. While the formula had proven immensely successful in the past, it seemed to be falling flat this time, and it was clear to all involved that something needed to change.
âWe just couldnât seem to find a sound that we all agreed on,â says Follin. âSomebody suggested we start bringing in real string players and horn players and take advantage of all the amazingly talented musician friends weâd made over the years, and thatâs when things really started coming together.â
âPeople donât believe us when we say it, but thereâs not a single ârealâ instrument on âGo Outside,ââ adds Oblivion. âThe whole songâthe drums, the synths, the guitar, the bassâit was all done with a $100 midi keyboard on my college computer. We loved that sound, but I think this time around, we realized we needed to challenge ourselves in the other direction and try to make something fresh and new with a live band.â
That revelation, combined with the addition of Follinâs newly revealed trove of songs, proved to be a game changer. Working in technically fresh ways encouraged the pair to work in stylistically fresh ways, too, and soon the duo was crafting a raw, spontaneous album that tapped into whole new areas of their creative psyches. French new wave met post-industrial rock; sampled puppet sounds met recorder flute solos; Beatles-esque string arrangements met iPhone voice memos. Nothing was off the table.
âThe first few records were really structured,â says Oblivion. âBefore we recorded a note, we knew exactly how theyâd sound. With this album, though, we tossed all our preconceptions out the window. We were trying so many new things that we werenât afraid to just dive into influences and perspectives that we hadnât explored before. It was totally liberating.â
That sense of liberation courses through music on âHost,â which opens with the intoxicating âTrials.â One of the first songs Follin shared with Oblivion and Stoneback, the tune is as addictive as it is haunting, and it sets the stage perfectly for a record all about fear, anger, acceptance, and renewal. The hypnotic âPurgatoryâ searches desperately for escape from a suffocating situation, while the cinematic âA Lowâ finds relief in finally hitting rock bottom, and the pulsating âSpit You Outâ pries itself free from the clutches of a toxic relationship, with Follin singing, âBreak the bond / Iâm so glad / So glad youâre gone.â
Scathing as the recordâs first half may be, Cults arenât so naĂŻve as to believe that life is better spent alone. Thereâs a slow and steady evolution, both in the music and the lyrics, and by albumâs end, thereâs a clear revelation that letting the right people into your heart is just as important as cutting the wrong ones out. The vulnerable âHonest Love,â for instance, lowers its guard and lays its cards on the table, while the slow-building âShoulders To My Feetâ learns to get out of its own way, and larger-than-life album closer âMonolothicâ surrenders to the overwhelming power of a true and lasting connection.
âEach song on this album feels like it represents a different step in the process of breaking free from whateverâs draining you,â says Follin. âOnly once youâve done that are you really in a position to accept something new and healthy into your life.â
With âHost,â Cults have found not only a new appreciation for independence, but for partnership, as well. Four albums in and the duo is still discovering fresh layers and possibility within their creative relationship, a bond which grows richer and more rewarding by the day.
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